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Google Adsense Program Policies

Google AdSense provides an opportunity for website publishers to monetize their content by displaying advertisements. To maintain a fair and safe advertising ecosystem, Google has established specific policies that all AdSense publishers must adhere to. By participating in the AdSense program, you agree to comply with the following policies.

Content Policies

  1. Prohibited Content:
    • Adult content, including nudity and sexually explicit material.
    • Violence or gory content, including graphic depictions of physical harm.
    • Hate speech, harassment, or content that promotes discrimination.
    • Misleading, deceptive, or false information.
    • Malware, spyware, or harmful software.
  2. Copyrighted Material:
    • Publishers must not display ads on pages with pirated or unauthorized copyrighted material.
    • Publishers are responsible for ensuring they have the necessary rights to the content on their sites.
  3. Restricted Content:
    • Certain types of content, such as alcohol-related content, gambling, and political content, are subject to restrictions and additional compliance measures.

Ad Placement Policies

  1. Invalid Traffic:
    • Publishers must not engage in or encourage invalid clicks, such as clicking on their own ads or using automated tools to inflate impressions or clicks.
  2. Ad Behavior:
    • Ads must not be placed in a way that encourages accidental clicks, such as placing ads too close to clickable elements or misleading labels.
  3. Ad Limitations:
    • Publishers must adhere to the limitations on the number and types of ads displayed per page, as specified in their AdSense account.

Website Requirements

  1. Site Ownership:
    • Publishers must own and control the websites where ads are displayed.
  2. Content Quality:
    • Websites must have original, high-quality content that provides value to users.
  3. Navigation:
    • Sites must provide clear navigation to ensure a positive user experience.
  4. Privacy Policy:
    • Publishers must include a privacy policy that complies with legal requirements and discloses the use of cookies and other data collection mechanisms.

Prohibited Activities

  1. Misrepresentation:
    • Publishers must not misrepresent their content, services, or practices.
  2. Incentivized Clicks:
    • Offering incentives for users to click on ads, such as rewards or prizes, is strictly prohibited.
  3. Manipulation:
    • Publishers must not manipulate ad targeting or use deceptive tactics to gain an unfair advantage.

Enforcement and Violations

  1. Policy Violations:
    • Violations of AdSense policies may result in the disabling of ad serving on your site or the termination of your AdSense account.
  2. Appeals Process:
    • If your account is affected, you may have the opportunity to appeal by providing additional information to address the violation.

Updates to Policies

Google reserves the right to update or modify these policies at any time. Publishers are responsible for staying informed about policy changes by regularly reviewing the AdSense Program Policies.